About
The " & Co" in our name isn't decoration. It's a statement of inheritance — a family that has always known that the greatest things are built in partnership.
Leadership
Laura Ulmer — Founder, ProductNext, Inc.
Laura is the founder of ProductNext, Inc. and the principal of Ulmer & Co. She brings a practitioner's instinct to strategy work — shaped by years operating at the intersection of product, technology, and organizational design.
Her consulting practice is rooted in a deceptively simple belief: that the best outcomes come from building things that last, with people who care about how they're built. That's not a methodology. It's an inheritance.
Through Product nXt Labs, she also leads an active research program at the frontier of applied AI — asking the same questions her family has always asked: what does this moment require, and who do we need to build it with?
On the Name
"The '& Co' is a reference to my family's legacy. We have always partnered with others to achieve great things. That is not incidental to the work — it is the work."
— Laura Ulmer
The Family Legacy
The Ulmer and Ellsworth families represent two distinct strands of American enterprise — commerce and exploration, capital and curiosity — that came together in the 20th century through the marriage of Mary Louise Ulmer and Lincoln Ellsworth. What they share across generations is a pattern: identify the frontier, find the right partners, and build something that outlasts you.
1826 – Pottsville, PA
Immigrant, entrepreneur, and patriarch. Built Jacob Ulmer Packing Co. — the largest meat packing operation west of Philadelphia to the Mississippi — then went on to serve as President of the Miners' Bank of Pottsville.
1900 – 1993
Naturalist, historian, and aviator. Daughter of Jacob Ulmer; wife of Lincoln Ellsworth. Presented at court before Queen Elizabeth in London on July 2, 1937. She was learning to fly when she met the explorer who would name a mountain after her. After his death, she preserved his legacy at the American Museum of Natural History.
1880 – 1951
Polar explorer, engineer, and aviator. Flew with Roald Amundsen on the first Arctic air crossing (1926). Made the first transcontinental flight across Antarctica in 1935, mapping unknown territory and naming Mount Ulmer in honor of his wife.
The Full Story
1854 — Pottsville, Pennsylvania
Born in 1826 in Württemberg, Germany, Jacob Ulmer emigrated to the United States and settled in Pottsville, Pennsylvania in 1854. In March 1855 he opened a meat market on North Center Street — one man, one trade, one city. By 1873 he had built a packing plant along East Railroad Street in the Jalappa neighborhood of Pottsville — near the corner of Walnut and Railroad Streets — which grew into Jacob Ulmer Packing Co. — incorporated in 1890 and capable of processing 500 hogs per day. It became one of the largest packing operations in Pennsylvania, serving markets across Pennsylvania and Ohio.
Jacob Ulmer also served as director of the Pottsville Steam Heat and Power Company and the Edison Electric Illuminating Company — an immigrant who didn't just join the American economy, but helped power it.
Early 20th Century — Pottsville, Pennsylvania
Having built a commercial institution of regional significance, Jacob Ulmer went on to serve as President of the Miners' Bank of Pottsville — placing him at the center of the financial life of a community shaped by coal, labor, and ambition. He understood that building industries required building the infrastructure to finance them.
1849–1925 — Ohio, Pennsylvania & Chicago
While the Ulmers were building in Pottsville, the Ellsworth family was reshaping the American economy at a national scale. James William Ellsworth — Lincoln's father — was one of the most consequential industrialists of the Gilded Age. As a Pennsylvania coal mine owner, the town of Ellsworth, PA bears his name to this day.
His reach extended far beyond coal. Ellsworth joined the Board of the 1893 Chicago World's Columbian Exposition — the most ambitious civic undertaking in American history — and personally negotiated with the nation's railroad companies to raise the capital needed to build what came to be called the "Dream City." He helped secure European artworks for the Palace of Fine Arts (now the Museum of Science and Industry) and shaped the cultural vision of the fair that introduced America to the 20th century.
In 1925, he financed his son Lincoln's first attempt to cross the Arctic by air alongside Roald Amundsen — placing the Ellsworth family at the intersection of industrial power and human exploration.
1925–1935 — The Arctic & Antarctic
Lincoln Ellsworth became one of the defining explorers of the 20th century. He flew with Roald Amundsen on the 1925 Arctic expedition and the landmark 1926 transpolar airship voyage aboard the Norge — the first crossing of the Arctic Ocean by air. Then, over four Antarctic expeditions from 1933 to 1939, he systematically mapped the last unmapped continent on Earth.
His 1935 first transcontinental flight across Antarctica covered 2,300 miles of unknown terrain, produced foundational geological data, and expanded human knowledge of the planet's final frontier. That same flight named a peak after the woman he married: Mount Ulmer.
1933 — Zürich, Switzerland
Jacob Ulmer's daughter Mary Louise Ulmer was learning to fly at Walter Mittelholzer's airfield in Zürich when she met Lincoln Ellsworth. They were engaged within fourteen days and married in New York on May 23, 1933 — uniting the Ulmer family's tradition of commercial institution-building with the Ellsworth legacy of industrial power and relentless exploration.
Mary Louise went on to become a naturalist and historian. After Lincoln's death in 1951, she stewarded his legacy at the American Museum of Natural History for decades — a keeper of history, as her family had always been builders of it.
1940s–1950s — Grosse Pointe, Michigan
Jacob Ulmer's grandson, Jacob S. Ulmer, carried the family's legacy into the 20th century in the most direct way imaginable — by earning it. He served his country as a paratrooper in the Army Air Corps, participating in the D-Day invasion of Normandy and the campaigns that followed. He saw the worst of what the world could produce and came home anyway with something to build.
Back on American soil, Jacob S. founded his own welding company in Grosse Pointe, Michigan — a business built from skill, discipline, and the kind of focused determination that only comes from having done hard things under impossible conditions. It was the Ulmer pattern, carried forward: serve first, then build.
2007 — Seattle, Washington
Mary Louise Ulmer-Ellsworth passed in 1993, but her legacy reached forward. Through her estate, she posthumously funded Laura Ulmer's education at Seattle University's Albers School of Business in 2007 — ensuring that the family's belief in preparation, learning, and building would carry into the next generation.
It is perhaps the most direct expression of what the Ulmer family has always done: invest in people, trust in the future, and build something that outlasts you.
An immigrant who built a regional industry from nothing. A paratrooper who jumped into Normandy and came home to build a company. An explorer who flew where no maps existed. A family that, generation after generation, met its moment — and built.
Work With Us"Our family builds, innovates, and displays dogged determination. It is through this family legacy that I was both afforded the opportunity and educated to build — to stay focused, to be prepared. Because opportunity favors the prepared. That is how I have built my career and how I have supported every business I have served, built, and advised."
— Laura Ulmer, Founder — ProductNext, Inc.